•   Managed a cross-functional team of four across three studio locations — defining each role's scope and responsibilities, and reporting directly to the CEO / founder.
•   Defined and executed product strategy across the full user journey — growing first-time users by 67% within six months through information architecture, tracked via Google Analytics and Contentsquare.
•   Supported revenue growth of 20% YoY through product and experience improvements — including introducing the Prova På trial pass, onboarding redesign, SEO strategy, and community programming.
•   Built a scalable design system from scratch applied across web, social, print, and in-studio touchpoints — driving 400% growth in social media engagement and doubling organic Google visibility, monitored via Google Search Console.
•   Led creative campaign production end-to-end — ads, social media, and paid media — producing assets and original photography, tracked via Meta Ads Manager and Google Ads.

•   Redesigned the app with a user-friendly, WCAG-compliant approach, reducing onboarding drop-off by 27%, measured through Amplitude analytics.
•   Validated and iterated designs via Maze prototype testing and behavioral insights from Amplitude, collaborating in a 12-person cross-functional team (marketers, developers, and stakeholders) through Figma to deliver accessible, high-performing user journeys.

•   Designed and deployed an agile elearning platform, transitioning over 1,000 professors and students to online learning during Covid19, leading to over 70% increase in remote participation.
•   Developed information architecture and prototyping in Adobe XD, enhancing course navigation and learner satisfaction, combined usability testing and A/B testing to validate and refine key features.
•   Conducted user research through interviews and surveys, translating employee feedback into design priorities that improved the HR dashboard and reduced task completion time by 43%.