I’m a passionate Product / UX Designer with 8+ years of experience across design, entrepreneurship, marketing, and photography. I specialize in bridging the gap between design, business, and technology to create user-centered solutions that are both meaningful and accessible.
Driven by a deep curiosity about human behavior, I strive to understand not just what users do, but why they do it. I’ve had the privilege of working with people of all ages, which has shaped the way I research, design, and validate experiences.
Outside of work, I love exchanging perspectives, whether at conferences, community gatherings, or through platforms like ADPlist. I find inspiration in everyday life: running in nature, traveling, exploring Swedish culture, or expressing myself through photography, painting, and playing the harp. These practices help me stay grounded, creative, and connected to the world around me.
If you’re into design, nature, or visual storytelling, feel free to reach out. I’d love to connect and share ideas.
This list is a work in progress, it evolves as I continue to learn.
Research
Design Systems
Interaction Design
Information Architecture
UXÂ Writing
Adoptive Design
Accessibility & WCAG
Usability Testing
A/B Testing
Photography
Product Development
Agile Methodologies
MVP
CEO
Gamification
Collaboration
Branding
Creativity
Problem-solving
Attention to Detail
Willingness to Learn
Flexibility
English (Fluent), Swedish (Conversational), Persian (Native)
Figma
Adobe XD
Google Analytics
Google Search Console
Microsoft Clarity
Maze
Creative Suit
Unity
UX Pin
Notion
WordPress
Webflow
HTML
A social researcher turned a digital product designer.
•   Contributed to product strategy by aligning user insights with business goals, which led to 67% growth in new users within six months through gamification features tracked in Google Analytics.
•   Doubled Google visibility through SEO-conscious UX design and improved accessibility, optimizing content in WordPress and monitoring results with Google Search Console.
•   Created and maintained the brand’s Design System, ensuring consistency across product and marketing.
•   Took ownership of creative campaigns (ads, social media, paid media), producing assets in Adobe Creative Suite and original photography, while managing performance with Meta Ads Manager and Google Ads.
•   Redesigned the app with a user-friendly, WCAG-compliant approach, reducing onboarding drop-off by 27%.
•   Validated and iterated designs through Maze prototype testing, collaborating in a 12-person cross-functional team (marketers, developers, and stakeholders) via Figma to deliver accessible, high-performing user journeys.
•   Designed and deployed an agile elearning platform, transitioning over 1,000 professors and students to online learning during Covid19, leading to over 70% increase in remote participation.
•   Developed information architecture and prototyping in Adobe XD, enhancing course navigation and learner satisfaction, combined usability testing and A/B testing to validate and refine key features.
•   Conducted user research through interviews and surveys, translating employee feedback into design priorities that improved the HR dashboard and reduced task completion time by 43%.
•   Conducted end-to-end UX research and competitive analysis for both board games and digital games, using surveys, interviews, focus groups, and playtesting to improve engagement and guide gameplay and interface design.
•   Contributed to ideation workshops with professors, psychologists, gamers, marketers, and stakeholders, bringing user insights that shaped player-centered design directions.
"Learn continually, there's a vast universe to explore".
UXland, The USA
LinkedIn Learning Community
UXland, The USA
MPT Academy, Austria
Shahid Beheshti University, Iran
Farhangian University, Iran
"Learn continually, there's a vast universe to explore".
Here are a few of my most recent projects.
